Devika Munjal
Concept & Creative Direction

DevikaMunjal

Conceptualizer·Design Manager·Brand Worlds

Every brand has a story. I build the world where it comes alive — launches, galas and activations people walk into and never forget.

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I don't design flat posters.
I design the moment your brand comes alive in a room.

01 — Selected work

Worlds I've built.

OpenAI x 56RunClub activation01
Brand Activation · OpenAI

OpenAI × 56RunClub

Taking a run club and turning it into a real, touchable experience where people felt the product come alive.

ExperientialConceptIndia
ThoughtMake AI feel human, useful and social instead of distant.
WorldFuel-up stations, run-club rituals and branded touchpoints.
MemoryA campaign people could move through, photograph and talk about.
Dubai Holding Gala 202602
Luxury Gala · Dubai Holding

District One — Gala 2026

District One's signature gala. A black-and-gold world designed to feel as prestigious as the people in the room.

Event DesignArt DirectionUAE
ThoughtTranslate real-estate prestige into a ceremonial arrival.
WorldGold, shadow, scale, florals and a high-drama entry sequence.
MemoryA room that feels premium before the program even begins.
Redken launch Mumbai03
Product Launch · Redken

REDKEN — Launch, Mumbai

A high-energy launch designed like a fashion show. Polished, press-friendly, and built to look stunning in every shot.

LaunchSet DesignMumbai
ThoughtMake product education feel like a fashion-world reveal.
WorldSalon energy, pink light, product plinths and stage language.
MemoryA launch environment made for press, creators and recall.
12+Public project covers studied
IN · UAECampaign geographies shown
5Core craft lanes
3Hero case studies expanded
02 — How I think

The craft.

01

Ideation & Concept

Finding the idea that makes everything click. The spark that turns a brief into something real.

02

Experiential & Event Design

Creating spaces and moments people actually walk into, experience, and talk about afterward.

03

Brand Activation

Making a brand's story real — something people can touch, feel, and connect with in person.

04

Creative & Art Direction

Building the look and feel — colors, textures, mood. Everything designed so it lands beautifully in person and online.

05

Design Management & Leadership

Bringing teams together to turn big ideas into reality — on schedule, on vision, every time.

03 — The person behind the room
Devika Munjal work
Devika Munjal portrait
Devika MunjalConcept & Creative Direction

I'm Devika Munjal. I turn ideas into worlds: concept, content and creative direction for brands that want to be felt, not just seen.

I've built launches, galas and activations for OpenAI, Redken, Himalaya, Spotify, Gucci, Dubai Holding and more — across India and the UAE. Conceptualizer, design manager, and the person who holds the vision from the first spark to the live moment.

12+Public projects reviewed
IN · UAEBuilt across
5Creative lanes
04 — Let's talk

Let's build your world.

Have a launch, a gala, or a story that deserves a room of its own? Let's make something unforgettable.

Start a project on WhatsApp →
direct — WhatsApp  ·  @devikasmoodboard